CF Real Estate Services

CF Real Estate Services is a multifamily real estate company managing assets on behalf of customers and clients with partners ranging from individual owners to investors, lenders, and financial institutions. We draw a unique map for each distinctive market.

Real Estate Specialization
Student Housing
Investment Type
Equity syndication/Club Deal
Acquisition/Fee Simple
Investment Style
Chief Executive Officer

Brett Finkelstein

Mr. Finkelstein leads all divisions of operations, business development, and construction as the Chief Executive Officer of CF Real Estate Services, Inc. Brett has served in this capacity since 2013 and continues to develop and grow in the multifamily industry. As CEO of one of the nation’s largest multifamily property management firms, Brett holds strategic roles influencing CF Real Estate Services’s growth and leadership. Brett attended the University of Georgia and graduated magna cum laude with a Bachelor’s of Business Administration in Finance. After graduating, Brett started his career as an auditor of securities firms in 1998 with the National Association of Securities Dealers (NASD). He formed Cocke Finkelstein, Inc. (CFI) in 2004 alongside Byron Cocke and acquired Lane forming CF Real Estate Services in 2013.

Senior Vice President, Human Resources

Alan Walsh

Mr. Walsh joined CF Real Estate Services in 2015, providing leadership and direction in the areas of Payroll and Human Resources. Prior to joining CF Real Estate Services, Alan has worked in various industries including the Supply Chain, Human Resources services industry, and has over 9 years in Human Resource leadership roles with multifamily operators including AIMCO and Cornerstone Realty Income Trust. Alan is committed to delivering a best in class employee culture. Alan has been a guest speaker in university and other classroom venues promoting the multifamily industry’s diverse career opportunities. Mr. Walsh works closely with the leadership team to plan and execute people strategies. Alan is an active member of the Society for Human Resource Management and is bi-lingual in Spanish. He holds a Bachelor of Arts in Sociology and a Masters Degree in Human Resources Management from Utah State University.

Vice President

Christina Russo


Ryan Perez

Ryan Perez joined CF Real Estate Services in March of 2016. Ryan serves as the Vice President of Marketing where she leads all efforts in branding, communications, reputation management, social presences and advertising. She brings an extensive knowledge of the multifamily sector of real estate with 12 years of experience in the industry. Ryan most recently held the position of Vice President of Marketing for Landmark Apartment Trust, a Tampa based REIT with approximately 25,000 units. During her tenure at Landmark, she was responsible for a company-wide rebrand, advertising, marketing, social media, online reputation management and operational based growth of each asset as it correlated to overall visibility and exposure. In addition to overseeing all marketing platforms, Ryan works closely with the operations analytics department to maximize property performance by monitoring, tracking and analyzing performance data portfolio-wide. Ryan currently serves on the NAAEI Program Administration Committee as well as the Apartment List Leadership council. She was awarded the "Best Use of Social Media" Circle of Excellence award from the First Coast Apartment Association in 2014. Ryan has also been an active speaker at industry conferences such as Multifamily Pro's Brainstorming, AIM, GAA, Zillow, webinar series and is a participating partner in the "Power of We" Rent Path program. Ryan earned her MBA from the University of Illinois and her Bachelors of Arts degree in English and Technical Writing from Bradley University. She also holds her Certified Apartment Manager (CAM) designation through the Atlanta Apartment Association.

Vice President, Acquisitions

Jeremy Furman

Mr. Furman joined CF Real Estate Services in the summer of 2012. He oversees the acquisition team and executes the purchase of multifamily properties and portfolios in the southeast. Since 2014, he has been directly responsible for the acquisition of over 5,000 multifamily units ($550MM in aggregate) including traditional, value-add, student, and an AAA condo conversion. Prior to joining CF, Jeremy completed his Master’s of Business Administration at Emory University with a concentration in Real Estate and Finance. Before receiving his MBA, he provided consulting services to Fortune 500 companies on behalf of a top Accounting firm. Jeremy also has received a Master’s and Bachelor’s of Science in Decisions and Information Sciences from the University of Florida, Warrington College of Business.

Key Focus Areas
Asset Management Construction Property Management Individual Investors Institutional Investors
Geographical Area
Mapped Location