Elad Group
A member of the Tshuva Group of Companies, one of the largest companies in Israel, El Ad employs more than 5,000 people, both directly and indirectly through its subsidiaries, and has unrivaled access to capital markets in Israel, Europe, North America and Asia. Since its inception, El Ad has focused most closely on building its portfolio in two key areas: acquiring landmark properties with potential for restoration and conversion as ultra-luxury residential buildings, and developing distinctive new ground-up residential properties that offer premier design elements and exclusive amenities. Throughout El Ad’s history, the firm has adhered to exacting standards with regard to the preservation of historic exterior and interior features. By aggressively targeting one-of-a-kind properties and top-tier sites that offer tremendous growth potential, El Ad has consistently proven itself a leader and pioneer in the marketplace. According to an independent analysis of nationwide real estate companies, El Ad’s properties have achieved one of the highest rankings in ROI and profit margin for new construction and residential conversions. El Ad ensures consistent, long-term returns on investments, stable cash flows and high-yield returns by focusing on diversity – both in terms assets and geographic region. A subsidiary of El Ad US Holding, El Ad National is a large purchaser and owner of income-producing properties, with the majority of its holdings located in prime markets throughout Southern Florida and cities in Michigan and Indiana. In addition to the company’s real estate ventures in the United States, El Ad, through its subsidiary ELAD Canada, Inc., is actively involved in residential and commercial development in the top Canadian markets of Montreal, Toronto and Ottawa. As the largest private real estate company in Canada, ELAD, Canada, Inc. maintains a large and diverse asset base, with 20,000 apartment rental units, and 8 million square feet of commercial space and strip malls. In recent years, El Ad has broadened its activities to include innovative branding and marketing strategies. Following the company’s history-making acquisition and successful restoration of the famed Plaza Hotel, El Ad began identifying opportunities to expand The Plaza brand to strategic, high-value markets around the world, beginning with the ultra-luxury Plaza Hotel, Las Vegas, now under development along the world-famous “strip district.â€
Real Estate Specialization
| Multifamily |
| Land/Development |
| Residential Income |
| Hotels |
Investment Type
| JV partnership |
| Acquisition/Fee Simple |
Investment Style
| Value-add |
| Development |
Orly Danielle
With broad expertise in finance, planning and marketing, Orly Daniell is the president and chairwoman at El Ad US Holding, Inc., working closely with ownership and executives to oversee projects throughout all phases of financing and development. Since joining El Ad in 2000, Ms. Daniell has played a key role in some of the company’s most visible projects. She was instrumental in the $675 million purchase and successful restoration of the Plaza Hotel. Today, Ms. Daniell remains closely involved with the property, focusing on repositioning the Plaza’s retail component. Among her early successes, Ms. Daniell handled El Ad’s first major portfolio sale of 10,000 rent-controlled and stabilized units throughout New York City. She also worked with El Ad subsidiaries in Canada and Florida, providing critical assistance as the company began buying income-producing properties. In this capacity, Ms. Daniell identified potential investments and supported the entire purchasing process from negotiation to financing and management. Prior to joining El Ad, Ms. Daniell was a finance officer at Bank Leumi. She holds an MBA from the University of Derby in the U.K. and also received her bachelor’s degree from Bar-Ilan University in Tel Aviv.
Udi Erez
A highly regarded economist and real estate investment manager, Udi Erez is CEO of El Ad US Holding, Inc. Mr. Erez comes to El Ad after earlier serving as CEO of ELAD Group Canada Inc., where he oversaw the growth of the company’s portfolio to $3 billion in assets. Among the highlights of his initial tenure with El Ad, Mr. Erez successfully negotiated and closed on the MetCap residential portfolio, one of the largest residential acquisitions in Canadian history, valued at $750 million. During his six years at the helm of the Canadian division, Mr. Erez was responsible for acquiring 18,000 residential units and 7 million square feet of commercial and retail space throughout Canada. He also developed and opened 5,000 residential condominiums. In 2007, Mr. Erez launched Erez Capital Fund, focusing on development and purchase of income-producing properties in the United States and Canada. With a base of foreign investors, the fund raised over $100 million and acquired shopping centers, plazas and office buildings in prime markets across North America. Earlier in his career, Mr. Erez was a partner at Arthur Andersen in Tel Aviv. He also served in various advisory capacities for the Israeli government, supervising inflationary tax legislation for the treasury department and consulting on government subsidies and financial reporting. Mr. Erez received his bachelor’s degree in economics and accounting from Hebrew University of Jerusalem. A certified public accountant, Mr. Erez has lectured on advanced accounting issues at his alma mater and is the author of several articles and textbooks.
Baruch Itzhak
Baruch Itzhak joined Elad US Holding, Inc. in 2012 as Controller. He was recently appointed the position of Chief Financial Officer (CFO). Mr. Itzhak is a highly regarded finance professional with impeccable experience. His strong background will help Elad continue to effectively manage its business. Mr. Itzak’s responsibilities include handling the financing needs of the company, investments, corporate strategy, treasury activities, budgets, tax planning, accounting and reporting for the entire North American operation. Prior to joining Elad Mr. Itzhak was CFO and a Partner at Arik Eshel CPA & Associates, PC in Manhattan, where he was responsible for providing services for public and private companies including Strauss Group, Visonic, KMN Capital (USA), Aroma, Inc. and Gmul Investment Company Ltd. He was also CFO at eTouchWare, Inc., where he was responsible for managing the technology start-up’s worldwide finances, accounting and day-to-day operations. Earlier in his career, Mr. Itzhak was an audit manager for PriceWaterhouseCoopers in New York, and a senior auditor in Israel for the firm. Among his clients were Interpublic Group, Javelin Pharmaceuticals and Dow Jones, Inc. Mr. Itzhak received a B.A. in Business Management at the College of Management. He is a Certified Public Accountant (CPA). He is a member of the AICPA, and also a member of the Institute of CPA in Israel.
Yoel Shargian
With extensive experience overseeing large-scale development projects, Yoel Shargian has managed a broad array of projects from concept design through budgeting, construction and execution of business plans. Since joining El Ad US Holding, Inc. in 2001, Mr. Shargian has played a key role in the development of successful projects, including The O’Neill Building, 21 Astor Place and The Grand Madison, among others. Prior to joining El Ad, Mr. Shargian was the owner’s representative at the Tshuva Group, the Israeli-based parent company of El Ad US Holding, Inc. In this position, he was in charge of construction for the City Tower, a 50-story building with 220 condominium units and a five-star Sheraton Hotel.