Equity Resources, LLC

Equity Resources, LLC was founded in 1976 in Birmingham, Alabama, by Jack Fiorella, CCIM, a Birmingham native and graduate of Auburn University. The company is a highly successful private real estate investment company specializing in the multifamily industry. The company’s success can be attributed to its team of real estate professionals, the careful selection of the right assets and deal structures, astute negotiations and an effective network of expert partners. Equity Resources currently owns or has previously owned multifamily assets throughout the Central and Southern United States.

Real Estate Specialization
Investment Type
Equity syndication/Club Deal
JV partnership
Acquisition/Fee Simple
Investment Style

Jack Fiorella, III

Jack Fiorella, President and Chief Executive Officer, founded the company in 1976 and since that time has been actively engaged in the acquisition, development and asset management of Class-A multifamily properties for the company. Fiorella has served as a member of the board of both Red Mountain Bank and Heritage Bank. He is a current member of the Alabama Chapter of the Realtors National Marketing Institute through which he successfully completed commercial real estate investment courses to receive the CCIM (Certified Commercial Investment Member) designation. Fiorella is a very successful broker with the Birmingham Association of Realtors earning multiple annual awards including Top Producer in Acquisitions, Largest Investment Volume, and Largest Development Volume.

Director of Operations

Linda S. Geiss, Director of Operations, is responsible for asset management, market research, and financial analysis related to the company’s existing assets and acquisition efforts. Prior to joining Equity Resources, Linda enjoyed a 12-year tenure with Colonial Properties Trust. She established Colonial’s due diligence division and the market research division. She also managed the company’s marketing efforts related to investor relations and the property portfolio.

Financial Analyst

Jordan B. Gaston is responsible for strategic financial analysis of the company’s investment portfolio, underwriting of new investment opportunities, financial model development, and investor relations and reporting. Prior to joining Equity Resources

Key Focus Areas
Acquisitions Asset Management Leasing Property Management Real Estate Investing Individual Investors
Geographical Area
Mapped Location