Peachtree Hotel Group, LLC

Executive team members Greg Friedman, Jatin Desai and Mitul Patel formed Peachtree in the mid-2000s, following successful, independent careers within the hospitality industry. Peachtree commits time, focus, capital, and creativity to each of its pillars because it believes this simply is the way business should be conducted. This commitment has paid off by allowing the company to build a solid reputation as owners, operators and fiduciaries of capital. Since its inception, Peachtree has acquired or developed more than $610 million of hotels and first mortgage notes. Peachtree currently owns, operates, or is invested in approximately 60 hotels, comprising more than 6,820 guest rooms throughout the United States. Its management arm, Peachtree Hospitality Management, operates 30 hotels with more than 3,370 rooms.

Real Estate Specialization
Investment Type
Pref/Mezz equity
JV partnership
Acquisition/Fee Simple
Performing/Non-performing loans
Loan Assumptions
Investment Style
Chief Executive Officer

Greg has more than 15 years’ hospitality experience with an emphasis on deal-structure and financing. He successfully has led Peachtree in more than $450 million in hotel acquisitions, investments and development since co-founding the company. He formerly was senior vice president of business development for Specialty Finance Group, LLC, a direct lender providing hotel first mortgage and FF&E financing, where he originated more than $2 billion of hotel debt. Previously, Greg was vice president of business development for GMAC Commercial Mortgage – Asset-Backed Lending Division. During his six-year tenure, he originated, closed and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10 billion. Greg holds a Bachelor of Arts in Biology from the University of Texas at Austin.

Chief Operating Officer

Mitul brings 20 years of operating expertise, overseeing management of the company’s growing portfolio. His responsibilities include all aspects of operations, ranging from creating a successful differentiating strategy for each hotel to the bottom line. Mitul also oversees Peachtree’s development and renovation programs; ensuring product quality is achieved to the highest standard in timely fashion. To date, he has been responsible for more than $100 million in both new construction and refurbishment programs. Born into the hospitality industry, Mitul began working with his family’s portfolio of independent hotels in the late 1980s before eventually expanding the family business and co-founding Peachtree Hotel Group. His background includes hotel consulting at PKF Hospitality Research and hotel real estate valuation at CBRE Hotel Brokerage. Mitul holds a Bachelor’s degree in Hospitality Administration from Florida International University’s School of Hospitality and Tourism Management. Mitul also is on the board of advisors for Gwinnett Technical College’s School of Hospitality Management.

Chief Investment Officer

Jatin’s primary responsibilities include sourcing, negotiating and financing hotel acquisition and development projects. Previously, he was with Wachovia Securities, where he focused on asset underwriting and private equity transactions ranging from $100 million to more than $5 billion. He also formed Stonehill Property Group, a family-funded investment venture targeting select- and full-service hotel investments throughout the southeast. Jatin received his Bachelor’s Degree in Business Administration from The University of North Carolina at Chapel Hill. He also attended The University of New South Wales in Sydney, Australia, and The London School of Economics and Political Science. He currently is an Advisory Board member for the Wood Center for Real Estate Studies at the Kenan-Flagler Business School at UNC Chapel Hill. Jatin also sits on the board for the UNC Center for Public Services at The University of North Carolina at Chapel Hill, and the Atlanta Hospitality Alliance.

Condor Hospitality Trust

Prisa Group

Key Focus Areas
Acquisitions Asset Management Development Property Management Real Estate Investing Individual Investors
Geographical Area
Mapped Location