Strategic Realty Capital, LLC ("SRC") is an opportunistic private equity real estate firm located in Santa Monica, California, specializing in value-added and/or distressed multifamily investments nationwide. The SRC "difference" is providing "A" class type amenities in neglected properties to help improve the quality of life for residents who live in older and often mis-managed communities. SRC utilizes its wealth of experience and advanced repositioning strategies to create higher demand and inherent property values. In addition, SRC continually strives to take advantage of the short and long term shifts in the real estate and capital markets to create maximum value for its investors through SRC's expertise in Acquisitions, Asset Management, Dispositions and Structured Finance. SRC was formed in December 2007 in anticipation of the distress to come in the commercial real estate markets due to the real estate liquidity crisis and over-heating of the global economy. The core executive team has been working together since 2000, with 30,000+ units of multifamily experience.
Multifamily |
Pref/Mezz equity |
Acquisition/Fee Simple |
Performing/Non-performing loans |
Loan Assumptions |
Multi-property portfolios |
REO Inventory |
Fractured condominiums |
Value-add |
$10,000,000 - $50,000,000 |
Charles Hill is a founder of SRC and its Managing Director. Prior to founding SRC, Mr. Hill was the President of Charter Capital. Between 1998 and 2007, Charter Capital originated $2+ Billion of financings including senior debt, mezzanine debt, preferred equity, and joint venture structures. In addition Mr. Hill has acquired a number of investment properties for his own account. Charter Capital was also a partner in a Securitization joint venture with ING Real Estate. Prior to joining Charter Capital, Mr. Hill was senior vice president and head of the commercial lending division of a regional bank and was Vice President in the mortgage and investment banking group of CB Richard Ellis. Mr. Hill holds a Bachelor of Arts degree from University of California, Los Angeles, a Law degree from Southwestern University and has completed post-graduate studies at the Wharton School of Business at the University of Pennsylvania.
Eddie Lorin co-founded Strategic Realty Capital as a culmination of his 25 years' experience in investment real estate. SRC has a mission to provide value to its shareholders and more important, its residents. Since 2008, SRC has purchased close to 10,000 units in over 40 transactions and has built a strong performing portfolio. All of SRC's apartment assets were purchased opportunistically and successfully re-positioned into thriving communities. Prior to forming SRC, Lorin was the exclusive acquisition advisor to a large national apartment company where he led the acquisition of 130 properties; 25,000+ units contained in over $2.2 billion in real estate. Other real estate experience included Mr. Lorin handling over $700 million in transactions Class A office buildings and retail space for Douglas Emmett/Jon Douglas Commercial and sold various sale-leaseback properties with Damon Raike & Company. Mr. Lorin also spent 8 years in the asset management and development of 5 million square feet of shopping centers and industrial complexes while employed by private, entrepreneurial Los Angeles investors. Lorin is also co-founder of the 501c3 HAPI Foundation which was developed to promote health and wellness in apartment communities. Mr. Lorin earned his bachelor's degree from the University of California, Los Angeles, has a specialized "minor" in investment real estate from UCLA extension and has been a licensed real estate broker since 1988.
Greg Salyers is currently responsible for the Acquisition and Asset Management of multifamily properties located primarily throughout the West Coast. Prior to joining Strategic Realty Capital LLC, Mr. Salyers worked in the Acquisitions and Finance group at Charter Capital and JEM Realty Advisors based out of Los Angeles, CA from 2003 to 2007, where he was involved in the acquisition and finance of over $1 Billion of multifamily investments. Some of his major investment markets include: Austin, Dallas, Houston, Southern California, Phoenix, Las Vegas and Seattle. Prior to Charter and JEM, Mr. Salyers worked as a mortgage broker in residential and commercial real estate lending. Mr. Salyers holds a Bachelor of Arts Degree from Arizona State University.
Mr. Park is currently responsible for the Acquisition and Asset Management of multifamily properties located primarily throughout the East Coast. Prior to joining Strategic Realty Capital LLC, Mr. Park worked in the Real Estate Acquisitions group at JEM Realty Advisors, based out of Los Angeles, CA from 2004 to 2007, where he was involved in the Acquisition and the Financing of over $500 Million or 6,000+ units of multifamily investments. His primary investment markets include: Florida, North Carolina, South Carolina, Tennessee, Virginia, Chicago and the Gulf Coast. Prior to JEM Realty Advisors, Mr. Park worked as a Junior Asset Manager at MJW Investments, Inc., based out of Santa Monica, CA. Mr. Park earned his Bachelor of Arts Degree in Economics from UCLA (University of California, Los Angeles) and obtained his Broker license in 2004.