Invisible Influence: The Hidden Forces that Shape Behavior, by Jonah Berger

Category: Business, Leadership

Ideas I found interesting:

The more familiar things become, the more people like them.

In the conversation whoever goes first has the biggest impact on the outcome.

Mimicking greeting style (Hi-Hi) increases affection.

Lack of imitation makes people feel rejected.

The more costly something is, the more likely it is to retain its value as a clear and accurate signal.

People get more motivated as they are getting closer to their goal.

Where people stand in relation to others affects motivation.

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